Lecturing in Professor Anne Coughlan's MBA class on distribution channels, Kellogg School of Management, Northwestern University, USA, February 2007.

At the McGill University MBA in Japan program, Sophia University, Tokyo, March 2007.

Less-attentive students, Terminal 1, Pearson International Airport, Toronto, Ontario, Canada, January 2005.

Poster advertising the lecture on airline alliances, Antai School of Management, Jiao Tong University, Shanghai, China, May 2004.

 

 


University and Business-School Lectures

AirLearn delivers a range of lectures, seminars, and one-on-one sessions at leading business, management, and law schools on five continents.  In these settings, Rob functions as a clinical professor, supplementing regular faculty.  About 80% of these presentations are to graduate students, mainly in MBA programs.  The remainder are in undergraduate and executive education programs.

It's a lot of teaching: each year, Rob reaches more than 2000 students at more than 30 schools.  The number of classroom hours approximates that of many full-time faculty!

Rob offers presentations that fit well in marketing, strategy, organizational behavior, and general finance.   Because he spent most of his airline career in marketing, he covers all of Professor Kotler's 4 Ps:

Product

  • Schedule and network development (the most fundamental aspect of the airline product)

  • Inflight service and "soft" product

  • Service quality

Place

  • Airline channel strategy and e-Distribution

Price

  • Airline pricing and revenue management

Promotion

  • Airline loyalty and frequent-flyer programs

  • Airline advertising and branding

  • Crisis management: airline marketing responses after the September 11 attacks

Finance, strategy, and HR professors have invited Rob to present the following:

  • Why is it so hard for airlines to make money?

  • Airline alliances: why they form, how they work

  • Challenges of leading and managing people

  • Understanding corporate culture in the airline industry

Custom presentations to meet special needs can be developed quickly.  As in the airline business, it’s all about speed and flexibility!

The Airline Management Short Course

In 2007, AirLearn began offering a 15-25 hour "short course" that gives non-specialists a thorough introduction to the complexities and many challenges of managing a commercial airline, with special reference to older carriers that came of age in a regulated market.  It is not intended as specialized training, but rather to illustrate real-world management challenges and responses in a dynamic, evolving, and highly necessary industry.  It has broad appeal to a wide range of students. 

The AirLearn Teaching Network

Schools highlighted in blue have been visited between 2006 and 2008

The Americas

 

 

 

Concordia University, Montreal

John Molson School of Business

Cornell University

School of Hotel Administration

Georgetown University

McDonough School of Management

Instituto Tecnologico de Buenos Aires

South American Business Forum

Massachusetts Institute of Technology

Sloan School

McGill University, Montreal

Faculty of Management and Faculty of Law

New York University

NYU in London Program

Northwestern University

Kellogg School and the Transportation Center

The Ohio State University

College of Engineering

Princeton University

Various Seminars

Southern Methodist University

Cox School of Business and Temerlin Advertising Institute

Texas A&M University

Mays Business School

Texas Christian University Neeley School of Business

Texas Tech University

Journalism School

Trent University, Ontario

Business Administration

Tulane University

Freeman School

Universidad Católica de Chile

Management School

University of British Columbia

Sauder School of Business

University of Denver

Law School

University of Illinois

College of Business

University of Minnesota

Carlson School of Management

University of Michigan Ross School of Business
University of Mississippi Business School

University of Oklahoma

Gaylord School of Journalism

University of Pennsylvania

The Wharton School

University of Southern California

Marshall School of Business

University of Texas at Austin

McCombs School of Business

University of Texas at Arlington

College of Business

University of Toronto

Rotman School of Management

University of Wisconsin School of Business
Vanderbilt University Owen School of Management

 Europe

Cambridge University (Judge Business School)

Cambridge

City University (Cass Business School)

London

Dublin City University Dublin

Erasmus University (RSM)

Rotterdam

ESSEC

Paris (Cergy-Pontoise)

INSEAD

Paris (Fontainebleau)

Justus-Liebig University

Giessen, Germany

London Business School

London

London School of Economics

London

SDA Bocconi School of Management

Milan

Stockholm School of Economics

Stockholm

SSE-Russia St. Petersburg

Umeå University

Umeå, Sweden

Universita della Svizzera Italiana Lugano, Switzerland

University of Bern

Bern, Switzerland

University of Münster (WWU)

Münster, Germany

University of St. Gallen

St. Gallen, Switzerland

Uppsala University

Uppsala, Sweden

Warsaw School of Economics (SGH)

Warsaw

WHU

Koblenz, Germany

 Asia/Pacific

American University of Armenia Yerevan

Australian School of Business / University of New South Wales

Sydney

Indian Institute of Management Ahmedabad

Macquarie Graduate School of Management

Sydney

McGill University MBA in Japan Tokyo

Peking University (Guanghua School)

Beijing

Shanghai Jiao Tong University

Shanghai

Tsukuba University Tokyo

Waseda University

Tokyo

Yonsei University

Seoul