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Lecturing
in Professor Anne Coughlan's MBA class on distribution channels, Kellogg School
of Management, Northwestern University, USA, February 2007.
At
the McGill University MBA in Japan program, Sophia University, Tokyo,
March 2007.
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University
and Business-School Lectures
AirLearn delivers a range of
lectures, seminars, and one-on-one sessions at leading business,
management, and law schools on five continents. In these settings,
Rob functions as a clinical professor, supplementing regular
faculty. About 75% of these presentations are to graduate students,
mainly in MBA programs. The remainder are in undergraduate and
executive education programs. Click
here to read the text of a recent presentation.
It's a lot of teaching: each year,
Rob reaches more than 2000 students at more than 30 schools. The
number of classroom hours approximates that of many full-time faculty!
Rob offers presentations that fit
well in marketing, strategy, organizational behavior, and general
finance. Because he spent most of his airline career in
marketing, he covers all of Professor Kotler's 4 Ps:
Product
§ Schedule and
network development (the most fundamental aspect of the airline product)
§ Inflight service
and "soft" product
§ Service quality
Place
§ Airline channel
strategy and e-Distribution
Price
§ Airline pricing and
revenue management
Promotion
§ Airline loyalty
and frequent-flyer programs
§ Airline
advertising and branding
§ Crisis
management: airline marketing responses after the September 11 attacks
Finance, strategy, and HR
professors have invited Rob to present the following:
§ Why is it so hard
for airlines to make money?
§ Airline
alliances: why they form, how they work
§ Challenges of
leading and managing people
§ Understanding
corporate culture in the airline industry
Custom presentations to meet
special needs can be developed quickly. As in the airline business,
it’s all about speed and flexibility!
The Airline Management Short
Course
In 2007, AirLearn began offering a
15-25 hour "short course" that gives non-specialists a thorough
introduction to the complexities and many challenges of managing a
commercial airline, with special reference to older carriers that came of
age in a regulated market. It is not intended as specialized
training, but rather to illustrate real-world management challenges and
responses in a dynamic, evolving, and highly necessary industry. It
has broad appeal to a wide range of students.
The
AirLearn Teaching Network
Schools
highlighted in blue have been visited between 2007 and 2009
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The Americas
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Concordia
University, Montreal
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John
Molson School of Business
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Cornell
University
|
School
of Hotel Administration
|
|
Georgetown
University
|
McDonough
School of Management
|
|
Instituto Tecnologico de Buenos Aires
|
South American Business Forum
|
|
Massachusetts
Institute of Technology
|
Sloan
School
|
|
McGill
University, Montreal
|
Faculty
of Management and Faculty of Law
|
|
New
York University
|
NYU
in London Program
|
|
Northwestern
University
|
Kellogg
School and the Transportation Center
|
|
The
Ohio State University
|
College
of Engineering
|
|
Princeton
University
|
Business
Today Conferences
|
|
Southern
Methodist University
|
Cox
School of Business and Temerlin Advertising Institute
|
|
Texas
A&M University
|
Mays
Business School
|
|
Texas Christian University
|
Neeley School of Business
|
|
Texas
Tech University
|
Journalism
School
|
|
Trent
University, Ontario
|
Business
Administration
|
|
Tulane
University
|
Freeman
School
|
|
University of Alberta
|
School of Business
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|
University
of British Columbia
|
Sauder
School of Business
|
|
Universidad Católica de Chile
|
Management
School
|
|
University
of Denver
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Law
School
|
|
University
of Illinois
|
College
of Business
|
|
University of Michigan
|
Ross School of Business
|
|
University
of Minnesota
|
Carlson
School of Management
|
|
University of Mississippi
|
Business School
|
|
University
of Oklahoma
|
Gaylord
School of Journalism
|
|
University
of Pennsylvania
|
The
Wharton School
|
|
University
of Southern California
|
Marshall
School of Business
|
|
University
of Texas at Austin
|
McCombs
School of Business
|
|
University
of Texas at Arlington
|
College
of Business
|
|
University
of Toronto
|
Rotman
School of Management
|
|
University of Virginia
|
Darden School of Business
|
|
University of Wisconsin
|
School of Business
|
|
Vanderbilt University
|
Owen School of Management
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Europe
|
|
|
BI
Norwegian School of Management
|
Oslo
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City
University
|
London
|
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Dublin City University
|
Dublin
|
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Erasmus
University (RSM)
|
Rotterdam
|
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ESSEC
|
Paris
(Cergy-Pontoise)
|
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Imperial College London
|
London
|
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INSEAD
|
Paris
(Fontainebleau)
|
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Justus-Liebig
University
|
Giessen,
Germany
|
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London
Business School
|
London
|
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London
School of Economics
|
London
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SDA
Bocconi School of Management
|
Milan
|
|
Stockholm
School of Economics
|
Stockholm
|
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SSE-Russia
|
St. Petersburg
|
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Umeå
University
|
Umeå,
Sweden
|
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Università
della Svizzera Italiana
|
Lugano, Switzerland
|
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University
of Bern
|
Bern,
Switzerland
|
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University
of Cambridge
|
Cambridge
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University
of Münster (WWU)
|
Münster,
Germany
|
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University
of St. Gallen
|
St.
Gallen, Switzerland
|
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Uppsala
University
|
Uppsala,
Sweden
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Warsaw
School of Economics
|
Warsaw
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WHU
|
Koblenz,
Germany
|
Asia/Pacific
|
American University of Armenia
|
Yerevan
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Australian
School of Business / University of New South Wales
|
Sydney
|
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Indian Institute of Management
|
Ahmedabad
|
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Macquarie
Graduate School of Management
|
Sydney
|
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McGill University MBA in Japan
|
Tokyo
|
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Peking
University (Guanghua School)
|
Beijing
|
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Shanghai
Jiao Tong University
|
Shanghai
|
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Tsukuba University
|
Tokyo
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Waseda
University
|
Tokyo
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Yonsei
University
|
Seoul
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