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University and Business School Lectures
AirLearn delivers
a range of lectures, seminars, and one-on-one sessions at leading business,
management, aviation, and law schools on five continents. In these settings,
Rob functions as a clinical professor, supplementing regular
faculty. Click here to see slides from a
recent presentation.
It's a lot of
teaching: each year, Rob reaches about 2000 students at more than 20
schools. The number of classroom hours approximates that of many
full-time faculty!
Rob offers
presentations across a broad range of topics. He fits well in marketing, strategy,
management, organizational behavior, and general finance classes.
Because he spent
most of his airline career in marketing, he covers all 4 P’s of Professor
Kotler's famous marketing mix:
Product
§ Schedule and
network development (the most fundamental aspect of the airline product)
§ Inflight service
design and delivery
§ Service quality:
issues and challenges
§ New approaches to
remediation after service failure
Place
§ Airline
sales-channel strategy and e-Distribution
Price
§ Fundamentals of
airline pricing and revenue management
§ Customer
perception of airline pricing
Promotion
§ Airline loyalty
and frequent-flyer programs
§ Airline
advertising and branding
§ Case studies in
airline advertising
§ Essentials of
airline PR and corporate communications
§ Crisis management
squared: airline marketing responses after the September 11 attacks
Finance,
strategy, management, and HR professors have invited Rob to present the
following:
§ Why is it so hard
for airlines to make money?
§ Airline
alliances: why they form, how they work, how to make them work better
§ Effective management
and leadership: personal testimony from a long career
§ Managing people
in the airline industry
§ Effective
employee communication and engagement
§ Understanding corporate
culture
Custom
presentations to meet special needs can be developed quickly. As in
the airline business, it’s all about speed and flexibility!
The Airline
Management Short Course
In 2007, AirLearn
began offering a 15-30 hour "short course" that gives
non-specialists a thorough introduction to the complexities and many challenges
of managing a commercial airline, with special reference to older carriers
that came of age in a regulated market. It is not intended as
specialized training, but rather to illustrate real-world management
challenges and responses in a dynamic, evolving, and highly necessary
industry. It has broad appeal to a wide range of students.
The
AirLearn Teaching Network
Schools
highlighted in blue have been visited between 2007 and 2011
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The Americas
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Concordia
University, Montreal
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John
Molson School of Business
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Cornell
University
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School
of Hotel Administration
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Georgetown
University
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McDonough
School of Management
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Instituto Tecnologico de
Buenos Aires
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South American Business Forum
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Massachusetts
Institute of Technology
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Sloan
School
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McGill
University, Montreal
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Faculty
of Management and Faculty of Law
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New
York University
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NYU
in London Program
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Northwestern
University
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Kellogg
School and the Transportation Center
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The
Ohio State University
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College
of Engineering
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Princeton
University
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Business
Today Conferences
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Southern
Methodist University
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Cox
School of Business and Temerlin Advertising Institute
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Stanford University
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Women in Business Conference
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Texas
A&M University
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Mays
Business School
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Texas Christian University
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Neeley
School of Business
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Texas
Tech University
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Journalism
School
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Trent
University, Ontario
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Business
Administration
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Tulane
University
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Freeman
School
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University of Alberta
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School of Business
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University
of British Columbia
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Sauder
School of Business
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Universidad Católica de Chile
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Management
School
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Universidad de San Andres,
Argentina
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Executive
Education
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University
of Denver
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Law
School
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University
of Illinois
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College
of Business
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University of Michigan
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Ross School of Business
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University
of Minnesota
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Carlson
School of Management
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University of Mississippi
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Business School
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University of North Texas
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Business School
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University
of Oklahoma
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Gaylord
School of Journalism
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University
of Pennsylvania
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The
Wharton School
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University
of Southern California
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Marshall
School of Business
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University
of Texas at Austin
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McCombs
School of Business
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University
of Texas at Arlington
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College
of Business
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University
of Toronto
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Rotman
School of Management
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University of Virginia
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Darden School of Business
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University of Wisconsin
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School of Business
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Vanderbilt University
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Owen School of Management
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Europe
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BI
Norwegian School of Management
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Oslo
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City
University
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London
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Dublin City University
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Dublin
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Erasmus
University (RSM)
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Rotterdam
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ESSEC
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Paris
(Cergy-Pontoise)
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Imperial College London
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London
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INSEAD
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Paris
(Fontainebleau)
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Justus-Liebig
University
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Giessen,
Germany
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London
Business School
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London
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London
School of Economics
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London
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SDA Bocconi School of Management
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Milan
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Stockholm
School of Economics
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Stockholm
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SSE-Russia
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St. Petersburg
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Delft University of Technology
(TU Delft)
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Delft, The Netherlands
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Umeå
University
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Umeå,
Sweden
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Università
della Svizzera
Italiana
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Lugano, Switzerland
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University
of Bern
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Bern,
Switzerland
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University
of Cambridge
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Cambridge
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University
of Cologne
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Cologne
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University
of Münster (WWU)
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Münster,
Germany
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University
of St. Gallen
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St.
Gallen, Switzerland
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Uppsala
University
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Uppsala,
Sweden
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Warsaw
School of Economics
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Warsaw
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WHU
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Koblenz,
Germany
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Asia/Pacific
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American University of Armenia
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Yerevan
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Australian
School of Business / University of New South Wales
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Sydney
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Hanoi Foreign Trade University
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Hanoi
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Indian Institute of Management
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Ahmedabad
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Macquarie
Graduate School of Management
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Sydney
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McGill University MBA in Japan
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Tokyo
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Peking
University (Guanghua School)
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Beijing
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RMIT
University
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Hanoi
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Shanghai
Jiao Tong University
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Shanghai
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Tsukuba University
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Tokyo
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Waseda
University
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Tokyo
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Yonsei University
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Seoul
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