Lecturing in Professor Anne Coughlan's MBA class on distribution channels, Kellogg School of Management, Northwestern University, USA.

 

 

 

 

At the McGill University MBA in Japan program, Sophia University, Tokyo, Japan.

 

 

 

 

 

 

 

 


     University and Aviation School Lectures

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AirLearn delivers a range of lectures, seminars, and one-on-one sessions at leading business, management, aviation, and law schools on five continents.  In these settings, Rob functions as a clinical professor, supplementing regular faculty.  Click here to see slides from a recent presentation.

 

It's a lot of teaching: each year, Rob reaches about 2000 students at more than 20 schools.  The number of classroom hours approximates that of many full-time faculty!

 

Rob offers presentations across a broad range of topics.  He fits well in marketing, strategy, management, organizational behavior, and general finance classes.   Because he spent most of his airline career in marketing, he covers all 4 P’s of Professor Kotler's famous marketing mix:

 

Product

 

§   Schedule and network development (the most fundamental aspect of the airline product)

§   Inflight service design and delivery

§   Service quality

 

Place

 

§   Airline channel strategy and e-Distribution

 

Price

 

§   Airline pricing and revenue management

 

Promotion

 

§   Airline loyalty and frequent-flyer programs

§   Airline advertising and branding

§   Crisis management: airline marketing responses after the September 11 attacks

 

 

Finance, strategy, management, and HR professors have invited Rob to present the following:

 

§   Why is it so hard for airlines to make money?

§   Airline alliances: why they form, how they work

§   Challenges of leading and managing people

§   Understanding corporate culture in the airline industry

 

Custom presentations to meet special needs can be developed quickly.  As in the airline business, it’s all about speed and flexibility!

 

 

The Airline Management Short Course

 

In 2007, AirLearn began offering a 15-30 hour "short course" that gives non-specialists a thorough introduction to the complexities and many challenges of managing a commercial airline, with special reference to older carriers that came of age in a regulated market.  It is not intended as specialized training, but rather to illustrate real-world management challenges and responses in a dynamic, evolving, and highly necessary industry.  It has broad appeal to a wide range of students. 

 

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The AirLearn Teaching Network

 

Schools highlighted in blue have been visited between 2007 and 2010

 

The Americas

 

 

 

Concordia University, Montreal

John Molson School of Business

Cornell University

School of Hotel Administration

Georgetown University

McDonough School of Management

Instituto Tecnologico de Buenos Aires

South American Business Forum

Massachusetts Institute of Technology

Sloan School

McGill University, Montreal

Faculty of Management and Faculty of Law

New York University

NYU in London Program

Northwestern University

Kellogg School and the Transportation Center

The Ohio State University

College of Engineering

Princeton University

Business Today Conferences

Southern Methodist University

Cox School of Business and Temerlin Advertising Institute

Stanford University

Women in Business Conference

Texas A&M University

Mays Business School

Texas Christian University

Neeley School of Business

Texas Tech University

Journalism School

Trent University, Ontario

Business Administration

Tulane University

Freeman School

University of Alberta

School of Business

University of British Columbia

Sauder School of Business

Universidad Católica de Chile

Management School

University of Denver

Law School

University of Illinois

College of Business

University of Michigan

Ross School of Business

University of Minnesota

Carlson School of Management

University of Mississippi

Business School

University of Oklahoma

Gaylord School of Journalism

University of Pennsylvania

The Wharton School

University of Southern California

Marshall School of Business

University of Texas at Austin

McCombs School of Business

University of Texas at Arlington

College of Business

University of Toronto

Rotman School of Management

University of Virginia

Darden School of Business

University of Wisconsin

School of Business

Vanderbilt University

Owen School of Management

 

 Europe

 

BI Norwegian School of Management

Oslo

City University

London

Dublin City University

Dublin

Erasmus University (RSM)

Rotterdam

ESSEC

Paris (Cergy-Pontoise)

Imperial College London

London

INSEAD

Paris (Fontainebleau)

Justus-Liebig University

Giessen, Germany

London Business School

London

London School of Economics

London

SDA Bocconi School of Management

Milan

Stockholm School of Economics

Stockholm

SSE-Russia

St. Petersburg

Umeå University

Umeå, Sweden

Università della Svizzera Italiana

Lugano, Switzerland

University of Bern

Bern, Switzerland

University of Cambridge

Cambridge

University of Münster (WWU)

Münster, Germany

University of St. Gallen

St. Gallen, Switzerland

Uppsala University

Uppsala, Sweden

Warsaw School of Economics

Warsaw

WHU

Koblenz, Germany

 

 Asia/Pacific

 

American University of Armenia

Yerevan

Australian School of Business / University of New South Wales

Sydney

Indian Institute of Management

Ahmedabad

Macquarie Graduate School of Management

Sydney

McGill University MBA in Japan

Tokyo

Peking University (Guanghua School)

Beijing

Shanghai Jiao Tong University

Shanghai

Tsukuba University

Tokyo

Waseda University

Tokyo

Yonsei University

Seoul

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