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Lecturing in Professor
Anne Coughlan's MBA class on distribution
channels, Kellogg School of Management, Northwestern
University, USA, February 2007.
At the McGill
University MBA in Japan program, Sophia University,
Tokyo, March 2007.
Less-attentive students, Terminal 1, Pearson International Airport, Toronto, Ontario, Canada, January 2005.
Poster
advertising the lecture on airline alliances, Antai
School of Management, Jiao Tong University, Shanghai,
China, May 2004. |
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University and Business-School Lectures
AirLearn delivers a range of lectures, seminars, and one-on-one
sessions at leading business, management, and law schools on five
continents. In these settings, Rob functions as a clinical
professor, supplementing regular faculty. About 80% of
these presentations are to graduate students, mainly in MBA
programs. The remainder are in undergraduate and executive education programs.
It's a lot of
teaching: each year, Rob reaches more than 2000 students at more
than 30 schools. The number of classroom hours
approximates that of many full-time faculty!
Rob offers
presentations that fit well in marketing, strategy,
organizational behavior, and general finance.
Because he spent most of his airline career in marketing, he
covers all of Professor Kotler's 4 Ps:
Product
Place
Price
Promotion
-
Airline
loyalty and frequent-flyer programs
-
Airline
advertising and branding
-
Crisis
management: airline marketing responses after the September
11 attacks
Finance,
strategy, and HR professors have invited Rob to present the
following:
-
Why
is it so hard for airlines to make money?
-
Airline
alliances: why they form, how they work
-
Challenges
of leading and managing people
-
Understanding corporate culture in the airline industry
Custom
presentations to meet special needs can be developed quickly.
As in the airline business, it’s all about speed and
flexibility!
The Airline Management Short Course
In 2007, AirLearn began offering a 15-25 hour "short course"
that
gives non-specialists a thorough introduction to
the complexities and many challenges of managing a commercial
airline, with special reference to older carriers that came of
age in a regulated market. It is not intended as specialized
training, but rather to illustrate real-world management
challenges and responses in a dynamic, evolving, and highly
necessary industry.
It has broad appeal to a wide range of students.
The AirLearn Teaching Network
Schools highlighted in blue have been visited between 2006 and
2008
|
The Americas |
|
|
|
|
|
Concordia University, Montreal |
John Molson School of Business |
|
Cornell University |
School of Hotel Administration |
|
Georgetown University |
McDonough School of Management |
|
Instituto Tecnologico de Buenos Aires |
South American Business Forum |
|
Massachusetts Institute of Technology |
Sloan School |
|
McGill University, Montreal |
Faculty of Management and Faculty of Law |
|
New York University |
NYU in London Program |
|
Northwestern University |
Kellogg School and the Transportation
Center |
|
The Ohio State University |
College of Engineering |
|
Princeton University |
Various Seminars |
|
Southern Methodist University |
Cox School of Business and Temerlin
Advertising Institute |
|
Texas A&M University |
Mays Business School |
|
Texas Christian
University |
Neeley School of Business |
|
Texas Tech University |
Journalism School |
|
Trent University, Ontario |
Business Administration |
|
Tulane University |
Freeman School |
|
Universidad Católica de Chile |
Management School |
|
University of British Columbia |
Sauder School of Business |
|
University of Denver |
Law School |
|
University of Illinois |
College of Business |
|
University of Minnesota |
Carlson School of Management |
|
University of Michigan |
Ross School of Business |
|
University of Mississippi |
Business School |
|
University of Oklahoma |
Gaylord School of Journalism |
|
University of Pennsylvania |
The Wharton School |
|
University of Southern California |
Marshall School of Business
|
|
University of Texas at Austin |
McCombs School of Business |
|
University of Texas at Arlington
|
College of Business |
|
University of Toronto |
Rotman School of Management |
|
University of Wisconsin |
School of Business |
|
Vanderbilt University |
Owen School of Management |
Europe
|
Cambridge University (Judge Business
School) |
Cambridge |
|
City University (Cass Business School) |
London |
|
Dublin City University |
Dublin |
|
Erasmus University (RSM) |
Rotterdam |
|
ESSEC |
Paris (Cergy-Pontoise) |
|
INSEAD |
Paris (Fontainebleau) |
|
Justus-Liebig University |
Giessen, Germany |
|
London Business School |
London |
|
London School of Economics |
London |
|
SDA Bocconi School of Management |
Milan |
|
Stockholm School of Economics |
Stockholm |
|
SSE-Russia |
St. Petersburg |
|
Umeå University |
Umeå, Sweden |
|
Universita della Svizzera
Italiana |
Lugano, Switzerland |
|
University of Bern |
Bern, Switzerland |
|
University of Münster (WWU) |
Münster, Germany |
|
University of St. Gallen |
St. Gallen, Switzerland |
|
Uppsala University |
Uppsala, Sweden |
|
Warsaw School of Economics (SGH) |
Warsaw |
|
WHU |
Koblenz, Germany |
Asia/Pacific
|
American University of
Armenia |
Yerevan |
|
Australian School of Business
/ University of New South Wales |
Sydney |
|
Indian Institute of
Management |
Ahmedabad |
|
Macquarie Graduate School of Management |
Sydney |
|
McGill
University MBA in Japan |
Tokyo |
|
Peking University (Guanghua School) |
Beijing |
|
Shanghai Jiao Tong University |
Shanghai |
|
Tsukuba University |
Tokyo |
|
Waseda University |
Tokyo |
|
Yonsei University |
Seoul |
|
