Blue sky, a good place for thinking, about marketing, the airline business, life. The entrepreneurial urge arrived early: Rob sold plastic scale models to Northwest Airlines pilots and stewardesses in the late 1960s; it was more rewarding than working at a fast-food joint.

Ad Hoc Marketing and Communications Help Although AirLearn focuses on helping people understand the airline business, clients occasionally seek expertise to solve marketing and management challenges within and beyond the airline business, and AirLearn delivers insights and actionable counsel in the following areas: § Overall marketing diagnostics, including marketing audits § Advertising and brand development, including media advertising, direct marketing, promotion, and market research § Internal and external communications strategy § Product design § Service quality § CRM and loyalty programs § Alliance development § Sales and distribution strategy § Pricing and revenue management (high level, and innovative stuff) Rob is also an efficient and clear writer and editor, with significant experience across a range of publications and websites.  Click here for a short op-ed sample, from USA Today or here for a longer sample.  Recent writing clients include Sabre Holdings, American Airlines, and the oneworld airline alliance.  Rob also volunteers with several organizations; in addition to building wheelchair ramps twice a month for people who cannot afford them, he wrote brochure copy, here, for the sponsoring organization, the Texas Ramp Project.