Blue sky, a good place for thinking, about marketing, the airline business, life. The entrepreneurial urge arrived early: Rob sold plastic scale models to Northwest Airlines pilots and stewardesses in the late 1960s; it was more rewarding than working at a fast-food joint.

A Wide Range of Marketing Advice and Consulting Building on decades of marketing know-how and a broad range of experience, AirLearn delivers insights and actionable counsel in the following areas: § Overall marketing diagnostics, including marketing audits § Advertising and brand development, including media advertising, direct marketing, and promotion § Market research § Internal and external communications strategy § Network and alliance development and implementation § Product design and delivery § Service quality improvement § CRM and loyalty programs § Sales and distribution strategy § Pricing and revenue-management innovation § Counsel on staff selection and hiring, and mentoring Although most engagements are in or related to aviation and travel, AirLearn’s “fresh set of eyes” has added value in completely unrelated sectors. For example, a marketing analytics company recently asked Rob to help strategize international market expansion. Rob is also an efficient and clear writer and editor, with significant experience across a range of publications and websites.  Click here for a short op-ed sample, from USA Today or here for a longer sample.  Recent writing clients include Bombardier Aerospace, Sabre, American Airlines, and the oneworld airline alliance. Rob has also provided pro bono copywriting for several non-profit organizations; click here for a sample done for the Texas Ramp Project.