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As a participant in the panel on globalization at the student-run South American Business Forum, Buenos Aires, Argentina, August 2006.
At the American Airlines Celebrity Ski Race, Vail, Colorado, March 2006. |
About the Principal Dr. Rob Britton has been in and near the airline industry since 1969. In 2006, he completed a nearly 20-year career with American Airlines, the world’s largest airline. Before that, he held field and staff positions with Republic Airlines and Northwest, and with travel agencies and tour operators. At American, from September 2001 through 2006 he served as Managing Director, Brand Development and Advertising, responsible for brand stewardship, worldwide media advertising, direct marketing, sales promotion, and customer research. Before that, he held leadership positions in international planning, corporate communications, passenger sales, and operations. Airline management is often crisis management, and Rob contributed during two of American's biggest challenges, rebuilding consumer and employee confidence in the brand after the September 11 attacks, and helping manage the media and maintain corporate reputation before and during the February 1997 pilot strike. He earned a Ph.D. in economic geography from the University of Minnesota, and completed postdoctoral management training at The Wharton School, University of Pennsylvania. Prior to entering the airline industry, Rob was a geography lecturer at Minnesota and at the University of New England, Australia. He has published over 60 articles in major newspapers and magazines, in travel-industry publications, and in peer-reviewed academic journals. At American, he wrote extensively, especially 1993-96, when he was Managing Director, International Affairs, and 1996-98, when he led the Corporate Communications team. Rob is energetic, enthusiastic, and articulate. His speaking style reflects those qualities: he is able to make the complex clear, and to make connections and create analogies that illuminate. His presentations are interactive, animated, and enjoyable.
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